Sony has deliberately kept this innovation a low key affair as it wants to be sure that if this technology comes out openly in the market, it should not disappoint the people who prefer to use it. Sony has given the task of developing this e-paper watch to Fashion Entertainment, a spin off division of Sony. Noticeably, Fashion Entertainment is also working on a range of other products including glasses, bow ties and shoes. E-paper use however has its limitations as not all the features which could be used in a liquid crystal display would work here. However, the technology is still in its nascent stage and if Sony is able to bring a worthy product, the future of watches could change forever.
